Tarte Cosmetics

For Tarte Cosmetics, I developed a refreshed and modern UI/UX design system that simplifies components and visual elements.

UI/UX Design
Sep 30, 2025

Role
UI/UX Designer
Art Director
Brand Designer

Team
Debbie Ortigoza

Objectives and Goals

Develop a professional UI design system that feels refreshed and modern

Simplify components and design elements for cleaner interface
Enhance the user-experience by adding icons that align with the brand identity
Redesign the website using an updated visual system specifically for the limited version
Enhance accessibility by adding a fully functional Dark Mode system
Organize the product page to reduce visual clutter

Key Highlight

Virtual Try On

To enhance the overall user experience, I introduced a more engaging feature that allows customers to digitally test makeup products before purchasing. This interactive tool helps users better visualize how products may look on them, creating a more confident and enjoyable shopping experience.

Although Tarte Cosmetics already offers a virtual try-on feature, the existing design felt generic and visually disconnected from the brand. I redesigned the interface by incorporating custom icons for the try-on button and introducing branded visual elements, including a soft pink background and cohesive styling. These updates align the feature more closely with the brand’s feminine, playful identity while making the interaction feel more polished and visually engaging.

Key Highlight

Product Cards

The old structure of their product cards appeared cluttered and unrefined making the whole layout lose its quality. I enhanced the layout and overall aesthetic but making the product card stand out in a visually appealing way.

The original website showcased their products in a boring way, using just a white background. I upgraded it by adding appealing striped patterns that add a feminine vibe, helping the products stand out more for consumers who are shopping.