MoMI - Museum of Moving Image

MoMI - Museum of Moving Image

MoMI - Museum of Moving Image

I developed a dynamic branding system for MoMI, creating a flexible visual identity across logo design, art direction, and digital applications while maintaining a cohesive brand experience.

I developed a dynamic branding system for MoMI, creating a flexible visual identity across logo design, art direction, and digital applications while maintaining a cohesive brand experience.

I developed a dynamic branding system for MoMI, creating a flexible visual identity across logo design, art direction, and digital applications while maintaining a cohesive brand experience.

Tools

Tools

Tools

Illustrator, After Effects, Figma, Photoshop

Illustrator, After Effects, Figma, Photoshop

Illustrator, After Effects, Figma, Photoshop

Duration

Duration

Duration

3 Months

3 Months

3 Months

Project Type

Project Type

Project Type

Rebranding

Rebranding

Rebranding

Role

Role

Role

Art Director

Art Director

Art Director

Brand Designer

Brand Designer

Brand Designer

UI/UX Designer

UI/UX Designer

UI/UX Designer

Team

Team

Team

Debbie Ortigoza

Debbie Ortigoza

Debbie Ortigoza

Edilix Mercado

Edilix Mercado

Edilix Mercado

Daniella Salcicca

Daniella Salcicca

Daniella Salcicca

Time warp effect reflecting timelessness and infinity, connecting the past, present, and future.

Time warp effect reflecting timelessness and infinity, connecting the past, present, and future.

Time warp effect reflecting timelessness and infinity, connecting the past, present, and future.

Notice the spiraling effect denotes the “timeless”  effect.

Notice the spiraling effect denotes the “timeless”  effect.

Notice the spiraling effect denotes the “timeless”  effect.

Brand Strategy

Brand Strategy

Brand Strategy

Reposition MoMI as an immersive, creative destination where film, technology, and digital media inspire curiosity, connection, and creativity. The new brand system brings this idea to life through a dynamic visual language, interactive elements, and motion that reflect MoMI’s ever-evolving world of moving images.

Reposition MoMI as an immersive, creative destination where film, technology, and digital media inspire curiosity, connection, and creativity. The new brand system brings this idea to life through a dynamic visual language, interactive elements, and motion that reflect MoMI’s ever-evolving world of moving images.

Reposition MoMI as an immersive, creative destination where film, technology, and digital media inspire curiosity, connection, and creativity. The new brand system brings this idea to life through a dynamic visual language, interactive elements, and motion that reflect MoMI’s ever-evolving world of moving images.

View Brand Guidelines →

View Brand Guidelines →

View Brand Guidelines →

Visual Identity and Motif

Visual Identity and Motif

Visual Identity and Motif

Derived from motion and dimensional space to reflect MoMI’s connection to the moving image. The layered lines and geometric forms create a sense of depth, movement, and perspective. Together, these elements form a flexible visual motif that can shift and transform across exhibitions, education, events, and experiences.

Derived from motion and dimensional space to reflect MoMI’s connection to the moving image. The layered lines and geometric forms create a sense of depth, movement, and perspective. Together, these elements form a flexible visual motif that can shift and transform across exhibitions, education, events, and experiences.

Derived from motion and dimensional space to reflect MoMI’s connection to the moving image. The layered lines and geometric forms create a sense of depth, movement, and perspective. Together, these elements form a flexible visual motif that can shift and transform across exhibitions, education, events, and experiences.

Applications

Applications

Applications

Next Page

Next Page

Next Page

Debbie @2026

All Rights Reserved

Advertising and Digital Design Student

at Fashion of Institute Technology

Interested to Work With Me?

Debbie.ortigoza@gmail.com

DD
EE
BB
BB
II
EE

Debbie @2026

All Rights Reserved

Advertising and Digital Design Student

at Fashion of Institute Technology

Interested to Work With Me?

Debbie.ortigoza@gmail.com

DD
EE
BB
BB
II
EE

Debbie @2026

All Rights Reserved

Advertising and Digital Design Student

at Fashion of Institute Technology

Interested to Work With Me?

Debbie.ortigoza@gmail.com

DD
EE
BB
BB
II
EE