MoMI - Museum of Moving Image
MoMI - Museum of Moving Image
MoMI - Museum of Moving Image
I developed a dynamic branding system for MoMI, creating a flexible visual identity across logo design, art direction, and digital applications while maintaining a cohesive brand experience.
I developed a dynamic branding system for MoMI, creating a flexible visual identity across logo design, art direction, and digital applications while maintaining a cohesive brand experience.
I developed a dynamic branding system for MoMI, creating a flexible visual identity across logo design, art direction, and digital applications while maintaining a cohesive brand experience.
Tools
Tools
Tools
Illustrator, After Effects, Figma, Photoshop
Illustrator, After Effects, Figma, Photoshop
Illustrator, After Effects, Figma, Photoshop
Duration
Duration
Duration
3 Months
3 Months
3 Months
Project Type
Project Type
Project Type
Rebranding
Rebranding
Rebranding
Role
Role
Role
Art Director
Art Director
Art Director
Brand Designer
Brand Designer
Brand Designer
UI/UX Designer
UI/UX Designer
UI/UX Designer
Team
Team
Team
Debbie Ortigoza
Debbie Ortigoza
Debbie Ortigoza
Edilix Mercado
Edilix Mercado
Edilix Mercado
Daniella Salcicca
Daniella Salcicca
Daniella Salcicca
Time warp effect reflecting timelessness and infinity, connecting the past, present, and future.
Time warp effect reflecting timelessness and infinity, connecting the past, present, and future.
Time warp effect reflecting timelessness and infinity, connecting the past, present, and future.
Notice the spiraling effect denotes the “timeless” effect.
Notice the spiraling effect denotes the “timeless” effect.
Notice the spiraling effect denotes the “timeless” effect.



Brand Strategy
Brand Strategy
Brand Strategy
Reposition MoMI as an immersive, creative destination where film, technology, and digital media inspire curiosity, connection, and creativity. The new brand system brings this idea to life through a dynamic visual language, interactive elements, and motion that reflect MoMI’s ever-evolving world of moving images.
Reposition MoMI as an immersive, creative destination where film, technology, and digital media inspire curiosity, connection, and creativity. The new brand system brings this idea to life through a dynamic visual language, interactive elements, and motion that reflect MoMI’s ever-evolving world of moving images.
Reposition MoMI as an immersive, creative destination where film, technology, and digital media inspire curiosity, connection, and creativity. The new brand system brings this idea to life through a dynamic visual language, interactive elements, and motion that reflect MoMI’s ever-evolving world of moving images.
View Brand Guidelines →
View Brand Guidelines →
View Brand Guidelines →
Visual Identity and Motif
Visual Identity and Motif
Visual Identity and Motif
Derived from motion and dimensional space to reflect MoMI’s connection to the moving image. The layered lines and geometric forms create a sense of depth, movement, and perspective. Together, these elements form a flexible visual motif that can shift and transform across exhibitions, education, events, and experiences.
Derived from motion and dimensional space to reflect MoMI’s connection to the moving image. The layered lines and geometric forms create a sense of depth, movement, and perspective. Together, these elements form a flexible visual motif that can shift and transform across exhibitions, education, events, and experiences.
Derived from motion and dimensional space to reflect MoMI’s connection to the moving image. The layered lines and geometric forms create a sense of depth, movement, and perspective. Together, these elements form a flexible visual motif that can shift and transform across exhibitions, education, events, and experiences.


Applications
Applications
Applications







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