Brand Concept Identity and Product Packaging design for
'Sei Matcha' - a Cafe enterprise. This was a passion project. 

I explored Japanese culture and implemented some of their unique and charming styles with this brand concept. The meaning of ‘Sei” in Japanese is symbolic and instills a peaceful message for their culture, as it means serenity, which is highly associated with Japanese culture. The benefits of drinking Matcha include improving one’s state of mind, as it promotes a calm and relaxed state due to the L-theanine present in the tea. The color palette resembles the color of pure organic ceremonial grade matcha. Clean, simple, identifiable, and minimalistic are the foundations for this one-of-a-kind matcha brand to truly shine.​

Made with Adobe Illustrator | Photoshop - Winter 2025