Step beyond the screen. A visual rebrand for the Museum of the Moving Image that explores the
art, technology, and imagination behind the moving image.
Rebranding
Sonic Branding — Music by ElevenLabs
Debbie Ortigoza
Edilix Mercado
Daniella Salcicca
BRAND STRATEGY
Reposition MoMI as an immersive, creative destination where film, technology, and digital media inspire curiosity, connection, and creativity. The new brand system brings this idea to life through a dynamic visual language, interactive elements, and motion that reflect MoMI’s ever-evolving world of moving images.
01 · visual identity and motif
Derived from motion and dimensional space to reflect MoMI’s connection to the moving image. The layered lines and geometric forms create a sense of depth, movement, and perspective. Together, these elements form a flexible visual motif that can shift and transform across exhibitions, education, events, and experiences.
Time warp effect reflecting timelessness and infinity, connecting the past, present, and future.
02 · APPLICATIONS
T-Shirt Design
A 360° view of the MoMI Events T-shirt design.
Keychains
MoMI’s visual identity transformed into collectible accessories.
Explore immersive installations and digital interactions that bring MoMI’s identity to life beyond the screen.
Develop more applications across merchandise, environmental graphics, and museum spaces.
Gather feedback from museum visitors to refine the visual system, improve accessibility, and strengthen engagement.
Concept project for portfolio purposes. Not affiliated with or endorsed by MoMI.